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Swimpowerment: Welcoming Infamous to the Panda Den!

What a great pleasure it is to welcome onboard the amazing Australian brand, Infamous Swim, to the Panda Den! 

Founded by Gemma Crowe in 2014, Infamous Swim is more than just a swimwear brand. 

Although, without her long-standing obsession with swimwear, the brand may never have been born!

Forget tiny, impractical bikinis designed for display and not wear. Loving the skin you’re in is Infamous’s mission. 

Gemma designs swim apparel using quality materials for every woman. No matter where they are in their journey; single women, pregnant women, postpartum women, and motherhood - the representation is real and noticeable.

Always one step ahead, Infamous Mini Swim was also designed and dedicated to decking out the whole family in matching print (if that’s your thing). 

With exciting things in store for them in the next couple of months, we Pandas can’t wait to delve straight into our strategy sessions with Gemma.

Our teams share values of female empowerment and the expression of individuality, so we are sure the future of our unison with Infamous Swim will be bright! 

Let’s get planning pandas!